About jandé
Real results for real hair
At JANDÉ, we celebrate the bold, the experimental, and the fearless. We create products with purpose. Formulas that work because they’re born from real experience and crafted with care. No shortcuts. No empty promises. Just solutions that deliver.
Our products
we love the comback story
For the belief that no matter how damaged or defeated hair feels, it can always be restored, stronger and more vibrant than ever.
Good Hair Days, Every Day
Our values
Faith
Grounded in our spiritual roots, we infuse each product with scripture to uplift your spirit and remind you of your inherent strength.
Integrity
We uphold complete transparency and ethical standards—from thoughtful ingredient sourcing to rigorous quality checks—ensuring you can trust every formulation.
Giving
We’re committed to supporting our community through education, empowerment, and charitable contributions, fostering a sense of belonging and shared purpose.
Authenticity
By celebrating individuality and staying true to our founder’s journey, we create genuine connections and products that honor your unique hair story.
Brand Promise
At JANDÉ, we promise to deliver natural, high-quality hair care products that repair, protect, and enhance your natural texture. We empower you to embrace your unique beauty with confidence and pride.
meet the founder
yasmin jandé
My hair journey has been one of experimentation, setbacks, and comebacks. Growing up, hair wasn’t just a style—it was my way of expressing myself. From bold new looks to daring colors, every phase taught me something new.
In 2015, I made a life-changing decision: embracing my natural curls. That first big chop? It was more than a haircut—it was a revelation about healthy hair and a spiritual journey toward loving myself fully.
Then came the plot twist. After finally achieving my healthiest curls, I decided to color my hair, which damaged it back to square one. But this time, I knew exactly what my hair needed.That’s how GOODNESS was born. Two years of research, testing, and perfecting went into creating a deep-conditioning mask that truly repairs, strengthens, and protects. I knew if I needed it, so did others.
JANDÉ isn’t just another hair care brand—it’s built on real experience, real results, and a genuine understanding that every hair journey deserves products that work. I hope you enjoy our debut product and that it helps guide you toward healthier, stronger hair.
- Yasmin Jandé
tag #JANDEmoment
@jandéhair
